Tips To Make Your Marketing Efforts Soar In 2018

By Ernesto Verdugo • Marketing, Marketing Trends • 25 Jun 2018

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Marketing doesn’t really have to be expensive or hard. Sometimes the simplest ideas are the most effective. As you will be preparing for 2018, here are 18 marketing tips to help your business stand out (even on a low budget) in the new year:

1. Know your “why.” It is not enough to be (a bit) faster or less expensive than your competitors. Your potential clients want to know why your business is operating. People don’t buy what you do, they choose you on why you do it.

2. Be consistent in your messaging and branding. People need to recognize you, no matter where they see you. Also, please make sure all messaging has been spell-checked.

3. Use social media, but you don’t need to be on every platform. Just because there are lots of social media platforms, that doesn’t mean you have to do them all. Look at what your customers are using and use that.

4. Make sure you have a website, and update it often. In the digital age, if your business doesn’t have a website or even a mobile website, you are majorly missing out. People will be searching for your service and products online, so make sure you’re there.

5. Don’t forget call-to-actions! At every single point that your customer makes contact in your marketing and sales efforts, there should be a call-to-action that leads back to your contact us page, a landing page, an opt-in form, and so on.

6. Blog. Give people a reason to keep coming back to your website. Blog and give them tips, case studies, your latest products– make sure you keep giving them a reason to visit you on the web.

7. Email marketing. Collect your customer’s email addresses (with their permission), and email them about upcoming sales or events. You can even filter messages out to target specific people.

8. Build a referral network. Word of mouth is the most powerful type of advertising, so build relationships with professionals and other businesses you would happily refer your customers to and who can send referrals your way, as well.

9. Partner with other businesses for co-promotion. Co-marketing is a win-win situation as essentially two brands team up on a campaign or piece of content such as a webinar, e-book, or even a special competition. Each company gets exposure to the other’s audience. Continue reading here.

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